SEO

133 Google SEO Statistics You Need to Know

Neil Sheth

7 September 2021

How are your SEO actions going so far? 2021 has been a great year for innovation after the huge adjustment brands faced in 2020. When COVID-19 hit, we were forced to shift our way of interacting on the internet. 

At Your Brand Found, we realize how important it is for content creators and small businesses to learn from each other. It’s time to discover what content your audience is consuming, and most importantly, how and where they are consuming it.

So, we’ve categorized 133 Google SEO Statistics you need to know to optimize your content for your business, blog, or brand. Get the most out of your content! Discover what’s working great (in SEO terms) in 2021, and what isn’t working so great too.

Table of Contents: 

On-Page Statistics

The importance of on-page SEO statistics can’t be underestimated. HTTPS sites account for 93% of Google-owned traffic.

SEO is one of the key digital marketing initiatives for 64% of surveyed marketers.

According to Databox, 79% of marketers focus on writing for people, whereas 21% focus their writing on search engines or algorithms.

Google Statistics

42% of SEO’s devote the same amount of work to creating internal and external links.

Companies that invest time in blogging receive 97% more backlinks to their website. 

57% of marketing professionals agree that on-page content generation is useful for SEO. 

Republishing old pieces with new content and pictures can boost search traffic up to 146%

According to 59% of SEO experts, the most effective SEO method is technical onsite optimization.

CTRs for long-tail keywords are approximately 3-5% higher than those for regular keywords.

Conversions can be increased by incorporating video content into your SEO strategies. According to HubSpot, 94% of people use explainer videos to learn more about a product.

Long content receives 77.2% more backlinks than short content.

According to SEO industry statistics, reusing content can boost organic traffic by 106%. 

Companies that invest time in blogging get 434% more indexed pages than non-blogging companies.

Google Statistics

Long-form articles of 1,000+ words generate more shares and links than shorter-form content.

Businesses with a marketing strategy spend an average of 41% of their budget on SEO.

When it comes to creating high-quality content for your site, Google still values the importance of  “EAT”: expertise, authority, and trustworthiness.

When the page load speed increases from one to three seconds, the possibility of a bounce increases by 32%.

Title tags with a question have a 14.1% higher CTR than pages without a question in their title.

Three or more words appear in over 29% of keywords with over 10,000 monthly searches.

According to recent Backlinko research, a typical post ranking on Google’s first page averages at 1,447 words long. 

If your website takes more than two seconds to load, your bounce rate could rise by 103%

For every extra second it takes your website to load, conversion rates drop by 7%.

According to 36% of SEO professionals, the headline/title tag is the most significant SEO factor. 

Google Statistics

Titles with 6-13 words attract the biggest and most consistent amount of traffic.

Pages in the top of SERPs tend to rank in the top ten for around 1k keywords.

The top 2 ranking signals in Google’s algorithm are link-building and high-quality content. 

The average first-page website has a loading speed of 1.65 seconds, so make sure your site is optimized for fast loading.

Google Statistics

Mobile Statistics

Mobile queries for “product reviews” have increased by almost 35% in the last two years.

76% of people who search for a local business on their mobile devices will visit the business within a day.

From 2017 to 2019, mobile queries for “where to buy” and “near me” increased by more than 200%.

Mobile phones contribute to 52.2% of all website traffic worldwide.

Ranking first on mobile gets you 27.7% of the clicks, whereas ranking first on desktop gets you 19.3% of the clicks

Almost two-thirds of smartphone users would be inclined to buy from a company with a mobile site or app that customizes information to their location.

Speed matters! According to mobile marketing statistics, 53% of users will exit a website if it takes more than 3 seconds to load.

It’s getting personal! In the last two years, Google has seen a 60% increase in mobile queries for “___ for me.”

On page 1, Google displays an average of 8.5 organic mobile results.

On mobile devices and tablets, organic clicks make up 40.9% of all Google searches, paid clicks make up 2%, and no clicks make up 57.1%

Over the last two years, mobile queries for “similar brands” and “stores like” have increased by more than 60%.

When it comes to deciding which brand or retailer is best to buy from, 59% of shoppers feel mobile shopping is vital.

Nearly 25% of businesses prioritized mobile optimization in their SEO strategy by 2020. 

On both mobile and desktop, SEO offers 20X more traffic chances than PPC.

Mobile and tablet devices are used by 51.3% of internet users worldwide, while desktops are used by 48.7%.

51% of smartphone users discovered a new company or product when searching on their devices. 

Up to three-quarters of all smartphone searches result in a user taking an action within an hour.

72% of computer/tablet users and 67% of smartphone users are more attracted to advertisements customized to their city or zip code. 

Over the last 2 years, smartphone searches for “store open near me” increased by 250%. 

Visual Statistics

One effective tactic to rank better on search results is to optimize your photos effectively.

At least 1 image appears on 97% of page one results.

YouTube isn’t the second most popular search engine, contrary to popular belief. Image Search on Google is.

Blog posts with videos receive more backlinks and gain a 157% increase in search traffic.

 In-store videos are used by more than half of shoppers. Some of them use videos to create a virtual shopping list, while others show the salesman exactly what they want.

According to Wordstream, 49% of marketers agree that including video in their strategy increases ROI. 

After seeing a relevant video ad, 91% of smartphone users purchased or planned to purchase.

You’re 53% more likely to appear on Google’s first page if you have video content on your homepage or blog entries.

62% of Millennial and Gen Z customers value visual search functionality more than any other developing technology.

If you want to increase conversions, focus on getting high-quality images that sell your idea and build trust with your clients. 

Organic / Paid Results Statistics

According to Backlinko, 70% to 80% of individuals skip paid search results and prefer clicking on organic search results instead.

Organic search drives 51% of traffic to B2B and B2C sites while paid traffic accounts for just 10% of total traffic.

14.6% percent of SEO-generated leads result in a sale, compared to the 1.7% conversion rate of typical outbound.

Over 40% of online revenue originates from organic traffic.

According to 64% of B2B marketers surveyed in a Hubspot marketing report, organic traffic and SEO generate more leads than any other marketing strategy.

Organic search makes up 53.3% of all website traffic.

According to an SEJ survey, 49% of users believe that organic results have the highest ROI of any marketing channel.

It’s important to know where you rank in search results! The first organic result is 10 times more likely to receive a click when compared to a page in the tenth position. 

The first five organic results on the first page account for 67.6% of all clicks.

Organic traffic to websites is 300% higher than social media traffic.

Organic clicks on Google are for the first search result 18% of the time, 10% are for the second, and 7% are for the third.

When organic SEO and PPC ads are combined, the outcome is a 25% increase in clicks and a 27% rise in earnings.

Organic search drives 51% of traffic to B2B and B2C websites.

Google Statistics

23.6% of e-commerce orders are directly linked to organic traffic. 

According to an Advanced Web Ranking analysis, the first 5 organic results receive 67% of all clicks.

Google accounts for nearly all organic traffic (94%).

8.59% of organic desktop search results can be found on Google’s first page results. 

Organic results receive 70% of clicks, while AdWords receive 30%.

According to a study by Databox, 70% of marketers believe SEO outperforms PPC results.

Google Statistics

User Behaviour Statistics

Always aim for the first place. According to HubSpot’s data, 75% of users never get past the first page of search results.

According to 76% of users surveyed, customers trust online reviews just as much as personal recommendations.

The average number of words used in a search query is 3. 

57% of users affirm that they would not recommend websites with poor design.

 43% of users do not return to a website after experiencing access troubles. As a result, your site’s search engine rating suffers.

65% of users aged 25-49 talk to voice-activated gadgets 1-2 times a day.

86% of users use Google Maps to find a business’s location.

Amazon is the starting point for 50% of all product searches.

According to Moz, consumers structure their searches as a question in about 8% of cases.

Over 70% of consumers believe that including directions or a call-to-action on ads is essential.

More than one search result is selected by 21% of searchers.

10% of voice search queries start with the 5Ws (and 1 H) — who, what, when, where, why, and how.

Google Statistics

Every second, nearly 86,000 searches are conducted on Google.

Star rating, sentiment, legitimacy, and quantity are the most important review factors for consumers. 

Between 70% – 80% of visitors ignore sponsored content.

The number of search inquiries with the phrase “is worth it?” has climbed by 80% by 2021. 

Consumers use search engines to find local information in 4 out of 5 cases.

A search engine is the starting point for 68% of all internet actions.

Over one-third of consumers in the United States use the internet to look for local companies.

50% of visitors are more likely to click if a brand appears many times in search engine results. 

81% of online customers in the United States think blogs are a  reliable source for recommendations and advice. 

After conducting a local search, 72% of buyers went to a retailer within 5 miles.

Google Search Algorithm and Rankin System Statistics

Google controls 92.27% percent of the total search engine market, with YouTube, Yahoo!, Bing, and Amazon behind.

Google Search, Google Images, and Google Maps account for 92.96% of global traffic.

According to a survey conducted by Ahrefs, roughly 91% of pages receive no traffic from Google.

Only 5.7% of all newly published pages will reach Google Top 10 within a year..

Higher Education, Construction, and IT Staffing & Services are the top 3 industries with the Highest Bounce Rates in 2021.

Legal services, IT Staffing & Services, and HVAC Services are the top 3 industries with the highest conversion rates. 

Google Statistics

To determine SERP rankings, Google employs a complex algorithm of approximately 200 ranking factors. 

If you want to buy link placements, you should expect to pay around $361.44 per link.

According to the SEMrush ranking factors study 2.0, the most important ranking factor is direct website visits.

Google Statistics

Google’s top result receives approximately 32% of all clicks.

Almost 60% of the pages ranked in the top ten Google results are three+ years old.

Google Statistics

Brian Dean from Backlinko discovered that 40.7% of all voice search answers derive from a Featured Snippet. 

Be cautious, small-business owners! 25% of small business websites lack an H1 tag.

According to an Ahrefs study, reciprocal links are found on 43.7% of Google’s top-ranking pages.

Google Statistics

Over 3.5 billion searches are performed daily on Google. 

99.58% of highlighted snippets already rank in the first ten spots on Google.

Pro Tip! Remember to keep GMB up to date. In 2020, 56% of local retailers had not yet verified their Google My Business listing.

Low bounce rates correlate with higher rankings on Google.

A website that appears in Google’s top ten results has an average content length of at least 2k words.

Links remain one of the top 3 most essential ranking factors.

In Google, first-rate backlinks make for 30% of the entire page score.

Google Statistics

Google’s solutions have benefited over 1.3 million businesses across the United States. 

The average top-ranking Google search result page has over 35,000 external backlinks.

According to Google, 46% of all Google searches are local.

Voice search tends to favor websites with high link authority.

B2B marketers who have a blog get 67% more leads.

By 2020, advertisers in the United Kingdom are predicted to spend 62% of their ad budget online.

A relevant search influences approximately 39% of purchases.

A Google search session takes less than a minute from start to finish (including any back button presses and pogo-sticking to fresh results).

Google Shopping results generate 0.55% of all clicks from Google search results.

Google Statistics

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