YBF Blog
7 International Marketing Strategies to Level Up Your Business
Looking to expand your business overseas? Learn all about global marketing and which international marketing strategies to use in your expansion right here.
Is Your Monetisation Strategy on Point?
Want to get your monetisation strategy to work for you instead of against you? It’s not as hard as it may seem. Read more to get your monetisation on point.
How to Write a Meta Description
For those wondering how to write a meta description that will win you clicks, I’ve covered everything you need to know. Learn how you can get more traffic now.
How To Start A Blog Today
How To Start A Blog TodayNeil Sheth21 December 2021Blogs, blogs, and more blog posts. Been there, done it, blogged about it. Why even bother with a blog? I mean, these days, everyone and their grandmother have a blog! The market is oversaturated. Besides, is anyone...
How to Use Google to Attract New Customers
New Customers How to Use Google to Attract New Customers Neil Sheth7 December 2021 No matter how much we learn about a certain topic or skill, it’s always useful to go back to basics, right? I’ve been in the SEO space for over a decade now, and consider myself...
Starting A Relationship Brand From Scratch
Relationship BrandStarting A Relationship Brand From Scratch Neil Sheth23 November 2021No matter how far we advance in today’s digitised world, there are some aspects of the human condition that’ll never change - we like to feel that we belong to something, we act on...
11 Ways Founders and CEOs can Build Their Influence Online
Influence Online 11 Ways Founders and CEOs can Build Their Influence Online Neil Sheth2 November 2021 The modern CEO is one who wears many hats. Sales executive, admin extraordinaire, marketing genius to name a few. And it can be a lot, trust me I know! But whilst...
An Introduction to Reputation Management
Brand Management An Introduction to Reputation ManagementNeil Sheth26 October 2021 Last month, as I was doing a little research for a project, I happened to come across a business that caught my imagination. With very little information about the brand itself...
What is SEO Writing?
SEOWhat is SEO Writing?Neil Sheth19 October 2021The world of search engine optimisation is a vast one, which means there’s a lot of skills to master before you feel like a real SEO expert. From keyword research to understanding site crawls and redirects, it’s a lot....
Understanding AIDA Model Marketing
Social MediaUnderstanding AIDA Model Marketing Neil Sheth5 October 2021 Before we begin to delve into the benefits of AIDA model marketing, let’s throw a philosophical question into the air. If someone presented you with an empty box and told you that you could do...
13 Blog Post Ideas for Your Brand
Social Media13 Blog Post Ideas for Your Brand Neil Sheth28 September 2021 Blogging is a really important part of any content marketing strategy. From SEO to building brand personality, blogs are a gold mine of opportunities for businesses. When you start out, it’s...
How to Get More Views on YouTube: 14 Tips and Tricks to Remember
Social MediaHow to Get More Views on YouTube: 14 Tips and Tricks to Remember Neil Sheth21 September 2021 Whether you’re a newbie to YouTube or have been running your channel for a while now, the dilemma of how to get more views on YouTube is always a challenge for...
9 Strategies for Email List Building
Email Marketing 9 Strategies for Email List Building Neil Sheth14 September 2021 Are you surprised that I’m dedicating an entire blog post to email list building? You shouldn’t be! Why? Let’s discover why…. In business, we’re all prone to do one of two things:...
133 Google SEO Statistics You Need to Know
SEO133 Google SEO Statistics You Need to KnowNeil Sheth7 September 2021 How are your SEO actions going so far? 2021 has been a great year for innovation after the huge adjustment brands faced in 2020. When COVID-19 hit, we were forced to shift our way of interacting...
SEO for New Websites: 16 Tips
SEO SEO for New Websites: 16 Tips Neil Sheth31 August 2021 Whether you’re an established brand or a new business looking to make your mark in the world, setting up SEO for new websites is one of the most important parts of the marketing process. It’s not just a...
Ecommerce SEO: How This Brand Grew Sales By 300%+ In 5 Months
SEOEcommerce SEO: How This Brand Grew Sales By 300%+ In 5 MonthsNeil Sheth24 August 2021That’s a lofty headline to open with, isn’t it? But running an SEO agency for the past 5 years in London has given me the opportunity to share what I’ve learned from doing SEO for...
How to Produce Creative Content Every Time
Social MediaHow to produce creative content every timeNeil Sheth17 August 2021 As marketers, we’re always looking for ways to stand out from our competitors, which is why content marketing has become such a powerhouse in the world of marketing. From blogs to social...
110 social media examples to inspire quality content
Social Media110 social media examples to inspire quality contentNeil Sheth10 August 2021Placing incredible content is the main duty of every content writer. It takes a lot of work, research, and analysis that can make you feel frustrated at times. But there's no...
The Truth About SEO: 5 Myths Debunked
TrafficThe Truth About SEO: 5 Myths DebunkedNeil Sheth4 August 2021Digital marketing can sometimes feel like the world’s largest whispering gallery. Rumors and misconceptions can become truths in an instant. Unfortunately, when it comes to SEO, some of these myths are...
How To Repurpose Content Across Channels
Social MediaHow to Repurpose Content Across ChannelsNeil Sheth27 July 2021Creating content is a painstaking process that takes a lot of time and effort. But you don’t have to start from scratch with every piece of content you create. Why not get the most out of your...
Customer Experience (CX): A Beginners Guide
Digital StrategyCustomer Experience (CX): A Beginners GuideNeil Sheth6 April 2021Soon we’re planning to launch a brand new content startup - Writefully. And Whilst I plough through my overwhelming to-do list to get this startup up and running (branding, copy, user...
12 Clubhouse Growth Tips: My First 60 Days
Social Media12 Clubhouse Growth Tips: My First 60 DaysNeil Sheth1 March 2021 I was finally let into Clubhouse on the 3rd of January (I’m @neilsheth if you want to connect) and have been pretty active since. I started off unplanned. Jumping into rooms, listening in,...
Clubhouse: The Good, the Bad and the Ugly
Social Media Clubhouse: The Good, the Bad and the Ugly Neil Sheth15 February 2021 Hey Clubhouse, Firstly, thank you for the effort you are putting into building an amazing audio app and your transparent approach. I wanted to offer a user perspective from someone that...
Content Distribution Strategy: Promoting your content for maximum visibility
More Traffic Content Distribution Strategy: Distributing your content for maximum visibilityNeil Sheth21 January 2021 It can be challenging creating good quality content that stands out from the crowd. It can end up being very time consuming and expensive. This is one...
How to work with new clients?
Lessons Learnt: First 12 Months In Business How To Work With New ClientsNeil Sheth7 January 2021 When it comes to working with new clients, there are a lot of ways to go about it. I've had clients ask to work with me in a number of different ways, including: 1:1...
Meet Henrik: Professional Footballer Becomes An Investor and Blogger
InterviewHow This Professional Footballer Became An Investor and BloggerNeil Sheth11 December 2020Three things close to my heart...football, investing and growing a brand online. I never thought I’d say this, but in today’s interview with Henrik, we cover all three...
How to get new clients for your service business
Lessons: 12 Months In BusinessHow to get new clients for your service businessNeil Sheth3 December 2020 Getting new clients is every business’ main focus area. Without new clients coming in, you won’t be able to grow your business. Not to mention, if you’re starting a...
How to engage and sell to clients
SEOHow to engage and sell to clientsNeil Sheth26 November 2020 Getting a potential client on the phone and having a great conversation seems like most of the battle in the early days of starting a business. However, you’ll soon learn - like I did - that moving the...
How to find a niche for your business
Starting a businessHow to pick a niche for your businessNeil Sheth19 November 2020Picking a niche is a process that a lot of businesses will go through, at any stage of the business’s life. But it’s not always a straightforward process. Today I’ll share my experience...
Course Perfection With Monique Muro
Pinterest StrategyInterview: Course Perfection With Monique MuroNeil Sheth12 November 2020A few months ago Monique helped me with thinking through a new product we are in the middle of launching. Whilst speaking to her I loved her approach to creating content,...
Sell More With Pinterest With Meagan Williamson
Pinterest StrategyInterview: Sell More With Pinterest With Meagan WilliamsonNeil Sheth5 November 2020“I get asked this question about my marketing all the time, and I’ve never told anyone. I feel slightly uncomfortable”, said Meagan when I was chatting with her. This...
I worked at Goldman Sachs for 4 years as an investment-banking consultant. Here’s what my experience taught me about growing a business.
Business GrowthI worked at Goldman Sachs for 4 years as an investment-banking consultant. Here's what my experience taught me about growing a businessNeil Sheth3 November 2020I wrote this article for Business Insider, you can read the full version here. Below you will...
300% Traffic Increase: How This Adventure Park Did It
Customer Story300% Traffic Increase: How This Adventure Park Did ItNeil Sheth28 October 2020300% Traffic Increase In 6 Months: How This Adventure Park Did It “You guys have been great to work with, I look forward to seeing what you continue to do, especially as we...
3 Content Ideas To Increase Conversions
Website Conversions3 Content Ideas to Increase ConversionsNeil Sheth22 October 2020When you step out into the world of content marketing and create engaging, authentic content, you’re able to open doors you might not have even known existed previously. The internet is...
Fully Booked In 2 Weeks: Meet Kat, A Nutrition Coach
GrowthFully Booked In 2 Weeks: Meet Kat, A Nutrition CoachNeil Sheth8 Oct 2020I had the pleasure of interviewing one of our customers, Kat, the Founder of Nude Nutrition where we discussed how her coaching business was fully booked within 2 weeks of starting our...
What content should you post on social media?
SEOWhat content should you post on social media?Neil Sheth1 October 2020Posting successful content on your social media platforms is all about strong research , creativity and the quality of your content. If, in the past, you’ve spent a lot of time brainstorming and...
Interview: How This Cake Company Is Growing Its Business
CONTENT MARKETINGInterview: How This Cake Company Is Growing The BusinessNeil Sheth24 Sept 2020I had the pleasure of interviewing one of our customers, Yasmine from Rosalind Miller Cakes on how they have been growing the business onlineIntroducing Rosalind Miller...
Get Traffic To Your Website (FAST and FREE)
SEOGet Traffic To Your Website (FAST and FREE)Neil Sheth17 September 2020 Imagine yourself in a position where you’ve worked tirelessly to build up the perfect website for your company, only for it to reach a very small number of people. It isn’t the most ideal...
Interview: Get Productive with Cristina Roman
SEOInterview: Get Productive With Cristina RomanNeil Sheth10 September 2020 Cristina Roman of Pique Coaching is a Washington DC based Certified Life Coach for business owners who are ready to kick their procrastination habit, so they can take their projects from...
The SEO Compass: Path To Reaching More Customers and Building A Brand
SEOThe SEO Compass: Path To Reaching More Customers and Building A BrandNeil Sheth3 September 2020There was a time when SEO strategy was a list of tips and tricks designed to fool the fledgeling Google algorithm into putting your website at the top of its search...
Interview: Virtual Summits To Make More Sales Online With Krista Miller
SEOInterview: Virtual Summits To Make More Sales Online With Krista MillerNeil Sheth30 August 2020 At Summit In A Box, Krista helps entrepreneurs 3X their monthly revenue through virtual summits without wondering where to start or what to do next. Her method is...
Meet Jenn: Redefining Her Brand And 3Xing Her Income In 45 days
SEOMeet Jenn: Redefining Her Brand And 3Xing Her Income In 45 daysNeil Sheth13 August 2020Jenn is the Founder of The Confident Chickpea, a plant-based healthy food and fitness coach.Before Working With Jenn Jenn left corporate America after working in IT for nearly 13...
Website Design SEO: Steps to designing your website for search (SEO)
SEOWebsite Design SEO: Steps to designing your website for search (SEO)Neil Sheth30 July 2020 We recently launched a new website for a brand that immediately saw an increase in organic SEO traffic. And how did we do it? We optimised the site for SEO. We optimised the...
Interview: How This E-Commerce Business 3X’d Sales In 5 Months
SEOInterview: How This E-Commerce Business 3X'd Sales In 5 MonthsNeil Sheth17 July 2020I had the pleasure of interviewing one of our customers, Dan from The Heating Boutique where we discussed how the brand doubled in traffic and tripled in sales in only 5...
23 Awesome Online Marketing Strategies For Small Businesses
Digital Marketing 23 Awesome Online Marketing Strategies For Small Businesses Neil Sheth 9 September 2019 Are you a small business looking for online marketing ideas? Then this post is for you. Digital ad spend is expected to grow 11.2% in 2019, reaching £14.73...
9 Steps to Creating Your Own Omnichannel Content Strategy from Scratch
Content Marketing 9 Steps to Creating Your Own Omnichannel Content Strategy from Scratch Neil Sheth 11 June 2019 Your online brand simply cannot thrive without an omnichannel approach to content marketing. An omnichannel is a cross-channel communications system. They...
International SEO: The Beginner’s Guide
SEO International SEO: The Beginner’s Guide Neil Sheth 3 May 2019 We were recently optimising the site of a clothing company for international SEO. Come the end of that 8-week project, I thought to myself, ’One day, I seriously have to write about the fascinating...
The Future Of SEO: Optimise Your Strategy For 2019
SEO The Future Of SEO: Optimise Your Strategy For 2019 Neil Sheth 4 March 2019 SEO success in 2019 and beyond will be about much more than keywords. SEO strategies in 2019 need to look holistically at customer journey and discovery, content and brand authority. These...
3 Changes That Increased User Time On Page By 2 Minutes
Website 3 Changes That Increased “User Time On Page” By 2 Minutes Neil Sheth 3 January 2019 “Engagement”. I bet you’ve heard or read a marketer talk about “engaging your audience online” at least 10 times in the last few months. I know I have. In fact, I’m probably...
4 Tips To Positioning Yourself As An Expert Online
Website 4 Tips To Positioning Yourself As An Expert Online Neil Sheth 6 September 2018 If you want to make the most out of your website and online presence, you need to position yourself as an expert. Because, when people know you’re an expert they are going to...
Blog Launch: How To Start Your Own Blog In 60 Minutes
Start A Blog Blog Launch: How To Start Your Own Blog In 60 Minutes Neil Sheth 7 August 2018 I jumped into blogging in 2011 after purchasing a health related blog. It was already making around £500 a month and had the potential to make even more. Being fairly new to...
Anxiety, Sleeping Tablets and Panic But I Still Had To Quit My Job
Entrepreneur Anxiety, Sleeping Tablets and Panic But I Still Had To Quit My Job Neil Sheth 2 July 2018 My last day in a 9 to 5 job was on the 31st January 2017. It took nearly 2 years to go through the journey of employee to business owner… When I tell my friends...
Using Keyword Research To Learn About Your Customers And Find Opportunities For Your Business
Social Media Using Keyword Research To Learn About Your Customers And Find Opportunities For Your Business Neil Sheth 1 June 2018 I don’t easily get angry, but I felt this small flame burning within me when I came across a facebook post asking for someone who could...
How To Create A GIF Using Images
Social Media How To Create A GIF Using Images Neil Sheth 30 April 2018 I’m constantly looking for ways to stand out on social media and always end up at the same conclusion - design is key. So, I started looking around at what people were posting on social media and...
Introduction To Facebook Messenger Marketing
Social Media Introduction To Facebook Messenger Marketing Neil Sheth 10 April 2018 Heard about Facebook messenger bots but not quite sure what it is? More importantly, not quite sure how Facebook messenger can help you grow your business? Well, you’re in the right...
Not Sure What Digital Marketing Strategy Is Right? Start With SEO
Traffic Not Sure What Digital Marketing Strategy Is Right? Start With SEO Neil Sheth 6 March 2018 I wish more small businesses and bloggers took SEO more seriously from the beginning of starting a website. Instead, many times the story goes something like this: Month...
How I Got My First 50 Email Subscribers Before Blogging
Traffic How I Got My First 50 Email Subscribers Before Blogging Neil Sheth 5 January 2018 Imagine organising your first speaking engagement. You start by putting your slides together and spending hours every week rehearsing it. The big day arrives, you’re ready and...
Finding The Best Time To Post On Instagram To Get More Followers And Engagement
Social Media Finding The Best Time To Post On Instagram To Get More Followers And Engagement Neil Sheth 1 December 2017 I used Instagram for 6 months until I started looking at the data. I love data. I use it for everything, even to track email sign ups. Data doesn’t...
How To Track Email Sign Ups In Google Analytics
Analytics How To Track Email Sign Ups In Google Analytics Neil Sheth 31st October 2017 If you’re in the middle of growing an online business, you probably know that you need to grow an email list. So, it’s won’t come as a surprise to hear that you NEED to track your...
5 Blogging Promotion Steps You Need To Do After Hitting Publish
Blogging 5 Blogging Promotion Steps You Need To Do After Hitting Publish Neil Sheth 29 September 2017 I don’t know about you, but it takes me a lifetime to write a blog post. For instance, my first post published last month sharing tips to building a successful...
Want To Build A Website? Learn From My £20,000 Mistake
Websites Want To Build A Website? Learn From My £20,000 Mistake Neil Sheth 28 August 2017 I created my first website in 2009. It cost £20,000 and took 6 months to design and build. 3 months into the site’s launch and I scraped together less than £400. It was pretty...
