YBF Blog

Content and Social Media Marketing Strategies and Implementation Advice
An Introduction to Reputation Management

An Introduction to Reputation Management

Brand Management An Introduction to Reputation ManagementNeil Sheth26 October 2021 Last month, as I was doing a little research for a project, I happened to come across a business that caught my imagination. With very little information about the brand itself...

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What is SEO Writing?

What is SEO Writing?

SEOWhat is SEO Writing?Neil Sheth19 October 2021The world of search engine optimisation is a vast one, which means there’s a lot of skills to master before you feel like a real SEO expert. From keyword research to understanding site crawls and redirects, it’s a lot....

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Understanding AIDA Model Marketing

Understanding AIDA Model Marketing

Social MediaUnderstanding AIDA Model Marketing Neil Sheth5 October 2021 Before we begin to delve into the benefits of AIDA model marketing, let’s throw a philosophical question into the air. If someone presented you with an empty box and told you that you could do...

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13 Blog Post Ideas for Your Brand

13 Blog Post Ideas for Your Brand

Social Media13 Blog Post Ideas for Your Brand Neil Sheth28 September 2021 Blogging is a really important part of any content marketing strategy. From SEO to building brand personality, blogs are a gold mine of opportunities for businesses. When you start out, it’s...

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9 Strategies for Email List Building

9 Strategies for Email List Building

Email Marketing 9 Strategies for Email List Building Neil Sheth14 September 2021 Are you surprised that I’m dedicating an entire blog post to email list building? You shouldn’t be! Why? Let’s discover why…. In business, we’re all prone to do one of two things:...

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133 Google SEO Statistics You Need to Know

133 Google SEO Statistics You Need to Know

SEO133 Google SEO Statistics You Need to KnowNeil Sheth7 September 2021 How are your SEO actions going so far? 2021 has been a great year for innovation after the huge adjustment brands faced in 2020. When COVID-19 hit, we were forced to shift our way of interacting...

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SEO for New Websites: 16 Tips

SEO for New Websites: 16 Tips

SEO SEO for New Websites: 16 Tips Neil Sheth31 August 2021 Whether you’re an established brand or a new business looking to make your mark in the world, setting up SEO for new websites is one of the most important parts of the marketing process.  It’s not just a...

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How to Produce Creative Content Every Time

How to Produce Creative Content Every Time

Social MediaHow to produce creative content every timeNeil Sheth17 August 2021 As marketers, we’re always looking for ways to stand out from our competitors, which is why content marketing has become such a powerhouse in the world of marketing. From blogs to social...

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110 social media examples to inspire quality content

110 social media examples to inspire quality content

Social Media110 social media examples to inspire quality contentNeil Sheth10 August 2021Placing incredible content is the main duty of every content writer. It takes a lot of work, research, and analysis that can make you feel frustrated at times. But there's no...

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The Truth About SEO: 5 Myths Debunked

The Truth About SEO: 5 Myths Debunked

TrafficThe Truth About SEO: 5 Myths DebunkedNeil Sheth4 August 2021Digital marketing can sometimes feel like the world’s largest whispering gallery. Rumors and misconceptions can become truths in an instant. Unfortunately, when it comes to SEO, some of these myths are...

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How To Repurpose Content Across Channels

How To Repurpose Content Across Channels

Social MediaHow to Repurpose Content Across ChannelsNeil Sheth27 July 2021Creating content is a painstaking process that takes a lot of time and effort. But you don’t have to start from scratch with every piece of content you create. Why not get the most out of your...

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Customer Experience (CX): A Beginners Guide

Customer Experience (CX): A Beginners Guide

Digital StrategyCustomer Experience (CX): A Beginners GuideNeil Sheth6 April 2021Soon we’re planning to launch a brand new content startup - Writefully. And Whilst I plough through my overwhelming to-do list to get this startup up and running (branding, copy, user...

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12 Clubhouse Growth Tips: My First 60 Days

12 Clubhouse Growth Tips: My First 60 Days

Social Media12 Clubhouse Growth Tips: My First 60 DaysNeil Sheth1 March 2021 I was finally let into Clubhouse on the 3rd of January (I’m @neilsheth if you want to connect) and have been pretty active since. I started off unplanned. Jumping into rooms, listening in,...

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Clubhouse: The Good, the Bad and the Ugly

Clubhouse: The Good, the Bad and the Ugly

Social Media Clubhouse: The Good, the Bad and the Ugly Neil Sheth15 February 2021 Hey Clubhouse, Firstly, thank you for the effort you are putting into building an amazing audio app and your transparent approach. I wanted to offer a user perspective from someone that...

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How to price your services

How to price your services

Lessons Learnt: 12 Months In BusinessHow To Price Your ServicesNeil Sheth15 January 2021 For me, the pricing of services was one of the hardest parts of running a business. To begin with, I didn’t have a specific method of service pricing other than asking myself,...

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How to work with new clients?

How to work with new clients?

Lessons Learnt: First 12 Months In Business How To Work With New ClientsNeil Sheth7 January 2021 When it comes to working with new clients, there are a lot of ways to go about it. I've had clients ask to work with me in a number of different ways, including: 1:1...

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How to get new clients for your service business

How to get new clients for your service business

Lessons: 12 Months In BusinessHow to get new clients for your service businessNeil Sheth3 December 2020 Getting new clients is every business’ main focus area. Without new clients coming in, you won’t be able to grow your business. Not to mention, if you’re starting a...

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How to engage and sell to clients

How to engage and sell to clients

SEOHow to engage and sell to clientsNeil Sheth26 November 2020 Getting a potential client on the phone and having a great conversation seems like most of the battle in the early days of starting a business. However, you’ll soon learn - like I did - that moving the...

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How to find a niche for your business

How to find a niche for your business

Starting a businessHow to pick a niche for your businessNeil Sheth19 November 2020Picking a niche is a process that a lot of businesses will go through, at any stage of the business’s life. But it’s not always a straightforward process. Today I’ll share my experience...

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Course Perfection With Monique Muro

Course Perfection With Monique Muro

Pinterest StrategyInterview: Course Perfection With Monique MuroNeil Sheth12 November 2020A few months ago Monique helped me with thinking through a new product we are in the middle of launching. Whilst speaking to her I loved her approach to creating content,...

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Sell More With Pinterest With Meagan Williamson

Sell More With Pinterest With Meagan Williamson

Pinterest StrategyInterview: Sell More With Pinterest With Meagan WilliamsonNeil Sheth5 November 2020“I get asked this question about my marketing all the time, and I’ve never told anyone. I feel slightly uncomfortable”, said Meagan when I was chatting with her. This...

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300% Traffic Increase: How This Adventure Park Did It

300% Traffic Increase: How This Adventure Park Did It

Customer Story300% Traffic Increase: How This Adventure Park Did ItNeil Sheth28 October 2020300% Traffic Increase In 6 Months: How This Adventure Park Did It “You guys have been great to work with, I look forward to seeing what you continue to do, especially as we...

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3 Content Ideas To Increase Conversions

3 Content Ideas To Increase Conversions

Website Conversions3 Content Ideas to Increase ConversionsNeil Sheth22 October 2020When you step out into the world of content marketing and create engaging, authentic content, you’re able to open doors you might not have even known existed previously. The internet is...

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Fully Booked In 2 Weeks: Meet Kat, A Nutrition Coach

Fully Booked In 2 Weeks: Meet Kat, A Nutrition Coach

GrowthFully Booked In 2 Weeks: Meet Kat, A Nutrition CoachNeil Sheth8 Oct 2020I had the pleasure of interviewing one of our customers, Kat, the Founder of Nude Nutrition where we discussed how her coaching business was fully booked within 2 weeks of starting our...

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What content should you post on social media?

What content should you post on social media?

SEOWhat content should you post on social media?Neil Sheth1 October 2020Posting successful content on your social media platforms is all about strong research , creativity and the quality of your content. If, in the past, you’ve spent a lot of time brainstorming and...

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Get Traffic To Your Website (FAST and FREE)

Get Traffic To Your Website (FAST and FREE)

SEOGet Traffic To Your Website (FAST and FREE)Neil Sheth17 September 2020 Imagine yourself in a position where you’ve worked tirelessly to build up the perfect website for your company, only for it to reach a very small number of people. It isn’t the most ideal...

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Interview: Get Productive with Cristina Roman

Interview: Get Productive with Cristina Roman

SEOInterview: Get Productive With Cristina RomanNeil Sheth10 September 2020 Cristina Roman of Pique Coaching is a Washington DC based Certified Life Coach for business owners who are ready to kick their procrastination habit, so they can take their projects from...

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International SEO: The Beginner’s Guide

International SEO: The Beginner’s Guide

SEO International SEO: The Beginner’s Guide Neil Sheth 3 May 2019 We were recently optimising the site of a clothing company for international SEO. Come the end of that 8-week project, I thought to myself, ’One day, I seriously have to write about the fascinating...

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The Future Of SEO: Optimise Your Strategy For 2019

The Future Of SEO: Optimise Your Strategy For 2019

SEO The Future Of SEO: Optimise Your Strategy For 2019 Neil Sheth 4 March 2019 SEO success in 2019 and beyond will be about much more than keywords. SEO strategies in 2019 need to look holistically at customer journey and discovery, content and brand authority. These...

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3 Changes That Increased User Time On Page By 2 Minutes

3 Changes That Increased User Time On Page By 2 Minutes

Website 3 Changes That Increased “User Time On Page” By 2 Minutes Neil Sheth 3 January 2019 “Engagement”. I bet you’ve heard or read a marketer talk about “engaging your audience online” at least 10 times in the last few months. I know I have. In fact, I’m probably...

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4 Tips To Positioning Yourself As An Expert Online

4 Tips To Positioning Yourself As An Expert Online

Website 4 Tips To Positioning Yourself As An Expert Online Neil Sheth 6 September 2018 If you want to make the most out of your website and online presence, you need to position yourself as an expert. Because, when people know you’re an expert they are going to...

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Blog Launch: How To Start Your Own Blog In 60 Minutes

Blog Launch: How To Start Your Own Blog In 60 Minutes

Start A Blog Blog Launch: How To Start Your Own Blog In 60 Minutes Neil Sheth 7 August 2018 I jumped into blogging in 2011 after purchasing a health related blog. It was already making around £500 a month and had the potential to make even more. Being fairly new to...

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How To Create A GIF Using Images

How To Create A GIF Using Images

Social Media How To Create A GIF Using Images Neil Sheth 30 April 2018 I’m constantly looking for ways to stand out on social media and always end up at the same conclusion - design is key. So, I started looking around at what people were posting on social media and...

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Introduction To Facebook Messenger Marketing

Introduction To Facebook Messenger Marketing

Social Media Introduction To Facebook Messenger Marketing Neil Sheth 10 April 2018 Heard about Facebook messenger bots but not quite sure what it is? More importantly, not quite sure how Facebook messenger can help you grow your business? Well, you’re in the right...

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How To Track Email Sign Ups In Google Analytics

How To Track Email Sign Ups In Google Analytics

Analytics How To Track Email Sign Ups In Google Analytics Neil Sheth 31st October 2017 If you’re in the middle of growing an online business, you probably know that you need to grow an email list. So, it’s won’t come as a surprise to hear that you NEED to track your...

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Want To Build A Website? Learn From My £20,000 Mistake

Want To Build A Website? Learn From My £20,000 Mistake

Websites Want To Build A Website? Learn From My £20,000 Mistake Neil Sheth 28 August 2017 I created my first website in 2009. It cost £20,000 and took 6 months to design and build. 3 months into the site’s launch and I scraped together less than £400. It was pretty...

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Take Your Website To The Next Level By Taking The “Get Found In Google Challenge”